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ISBN: 9798187114207

Any artefact, when shown in public, is inseparably intertwined with its staging and context in an act of communication which is bound in time and space and that surpasses the meaning of the sole work. To stage the works within a chosen context is the crucial role of exhibition design, as the means providing the grammar, the syntax and building the very text of a display whose meaning is ultimately shaped by its actual reception, in the visitors’ experience.

Challenging a still widespread concept like the existence of ‘neutral installations’, this research also investigates whether and to what extent it might be possible to read an exhibition as the possible conveyor of a visual narrative. Furthermore, it also aims at fostering a possible bijective methodology, apt not only for reading, but also for a more conscious design and clarity of the physical staging.

Lorenzo Morganti has been working as an architect and designer since 2001. He has developed several research projects in product and interior design for the Politecnico di Milano, where he has also taught since 2012. He has lectured at various universities and institutions in Milan, Cairo, Delhi, Mumbai, Tashkent, Beijing, and Hangzhou, focusing on retail and exhibition design. He has curated several exhibition projects worldwide, primarily in the field of design research.

Published by OnCurating.org

This publication is mainly based on the dissertation as part of the PhD in Practice in Curating Program, a joint doctoral program of the Zurich University
of the Arts and the University of Reading, supported by “swissuniversities.”

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